TrixCell, established in 2007, is the first company to introduce the concept of mobile magic. The company was founded by its Chief Executive Officer, Shlomi Grandes, who is a lawyer and media producer, and Menny Lindenfeld, TrixCell’s Chief Creative Officer, who is an artist, graphic designer and magician. The company develops magic trick applications for your cellphone. They are currently marketing six products:
The mobile phone tricks were developed under the direction of Mr. Lindenfeld, who called upon the expertise of “Shadow Magicians,” who are some of the biggest names in the Magician world, but whose identities are a closely kept secret.
Developing the applications was a challenge. “The first issue required a strong learning curve on our part since we needed to make sure the applications worked on all levels of phones – smartphones, java phones, etc.,” Mr. Grandes said. “We also wanted to make sure we were compatible with phones sold in the Far East, where we believed the applications would be very popular.”
This video shows a demonstration of Spoon!
TrixCell is based in Tel Aviv, Israel. The applications are available for purchase on line and through many cell phone companies.
Turning your cell phone into a magic show [Israel21c; June 15, 2009]