TrixCell, established in 2007, is the first company to introduce the concept of mobile magic. The company was founded by its Chief Executive Officer, Shlomi Grandes, who is a lawyer and media producer, and Menny Lindenfeld, TrixCell’s Chief Creative Officer, who is an artist, graphic designer and magician. The company develops magic trick applications for your cellphone. They are currently marketing six products:
The mobile phone tricks were developed under the direction of Mr. Lindenfeld, who called upon the expertise of “Shadow Magicians,” who are some of the biggest names in the Magician world, but whose identities are a closely kept secret.
Developing the applications was a challenge. “The first issue required a strong learning curve on our part since we needed to make sure the applications worked on all levels of phones – smartphones, java phones, etc.,” Mr. Grandes said. “We also wanted to make sure we were compatible with phones sold in the Far East, where we believed the applications would be very popular.”
This video shows a demonstration of Spoon!
TrixCell is based in Tel Aviv, Israel. The applications are available for purchase on line and through many cell phone companies.
Turning your cell phone into a magic show [Israel21c; June 15, 2009]
Dwight David Eisenhower, the 34th President of the United States, was once known as a “do-nothing President.” (Those were the days.) His presidential legacy includes creating the Interstate Highway System, completing the St. Lawrence Seaway, and establishing the Federal Aviation Administration. (In retrospect, it seems like his detractors might have been wrong.)
President Eisenhower will be honored with a memorial in Washington DC. Gehry Partners, LLP, the Los Angeles-based architectural firm headed by Frank O. Gehry, has been selected as lead designer by the Dwight D. Eisenhower Memorial Commission and the General Services Administration. Mr. Gehry is well known for his designs of the Disney Concert Hall in Los Angeles, the Guggenheim Museum in Bilbao, Spain and the Jay Pritzker Pavilion in Millennium Park in Chicago.
The Eisenhower Memorial will be the seventh national presidential memorial in Washington DC. It will be built on a four-acre site, across from the National Aeronautics and Space Administration.
The glitterati must have thrown away the memo from the doom-and-gloom leader of the Free World, President Barack Obama, advising them of the global economic crisis. They showed up Tuesday night for the opening of Giorgio Armani’s new 43,000 square-foot flagship store on Fifth Avenue in Manhattan.
The celebration was a scaled back affair. (Maybe Mr. Armani did get the memo.) No caviar was served at this party. The guests endured filet mignon and roasted chicken. No one has come forward to reveal whether any of the victuals actually touched the lips of aspiring fashion designer Victoria Beckham, who showed up coatless in a mini-dress.
Of course Posh Spice’s husband David Beckham was also there. So was New York Mayor Michael Bloomberg, Alicia Keys, Ricky Martin, Mira Sorvino, Liam Neeson, Josh Hartnett, Leonardo DiCaprio, John Mayer and Gossip Girl star Chace Crawford.
In conjunction with the opening of the store, Mr. Armani announced a new initiative called the Armani Arts Institute. The famous Italian designer has donated $1 million through this initiative to fund the arts in New York public schools. The money will be channeled through the Fund for Public Schools. Caroline Kennedy, who attended this event, is the fund’s vice chair.
Victoria Beckham, Leonardo DiCaprio among celebs at Armani Fashion Week party [Miami Herald; February 18, 2009]
Beckham, Mayer, DiCaprio celebrate Giorgio Armani [AP; February 18, 2009]
Giorgio Armani gives $1M for arts in NYC schools [AP; February 17, 2009]